Meet Jacob

Meet Jacob Medina, owner and namesake of Jacob the Jeweler, the newest jewelry store in the Soho Shops at The Market Common. He’s been working in the industry since 2002 and graduated from the Gemological Institute of America in 2005. He’s a certified jewelry appraiser and a CAD/CAM designer.

Born and raised in Los Angeles, Medina made the Grand Strand area his home in 2007. He has family members who live in North Carolina, and has enjoyed everything Myrtle Beach has to offer. Jacob the Jeweler offers a wide variety of pieces for sale, including nautical designs, consignment pieces, diamond and color fashion jewelry, bridal pieces and Rolex watches.

“We try to have different pieces available,” Medina said, noting that he often has rare heirloom pieces available through consignment.

Medina’s favorite pieces to create are those created from scratch.

“I love it when I can take someone’s family stone and repurpose it into a nice piece they can pass down. It’s neat to see the different generations of jewelry. Rings don’t last forever, but the stones do,” he said.

Jacob’s favorite piece? “They’re like children. I love them all for different reasons.”

This jeweler loves vintage reproductions and modern takes on older styles, like the custom ring he created for his wife Kim. He believes that creating a custom piece “should be a fun experience.”